Marketing Management Campaign Research Proposal

Marketing Management Campaign - Research Proposal Example For this reason, different marketing concepts have been developed in order to enable a company to have a better way of increasing its profitability and market shares. It has also been argued by a lot of marketing managers that developing a proper marketing management campaign - particularly the implementation of market segmentation, the proper positioning of the products and services in the market as well as targeting the chosen markets, is the key to increase the consumer choice in terms of consumption categories. For the purpose of this study, the researcher will examine and evaluate whether the said argument is acceptable or not. First, the researcher will discuss the importance of marketing strategy in terms of increasing the number of consumers' choice in terms of consumption categories. In line increasing the consumers' choice, the researcher will analyze the importance of product positioning and targeting its selected market with the use of the traditional marketing mix known as the 4 P's (price, product, promotion / marketing communication, and place / market distribution). In line with the importance of product positioning on increasing the consumer's choice in the market, the researcher will also discuss the impact of marketing communication mix or promotion and the integrated marketing communication in product positioning. Prior to the conclusion, the researcher will discuss whether consumers today have more choice in the market in terms of selecting a preferred product and services in terms of the current market environment. Impact of Marketing Strategy to the Success of the Business Sales and profitability is the heart of each business. Since all humans have specific needs and wants with regards to a product and services, the study of marketing is focused on addressing the different needs and wants of its target consumers. It is wrong to believe that the study of marketing is focused only on selling and advertising. Since consumer product preferences are usually guided by marketing concepts such as the value of products and services, cost, customer(s) satisfaction and market distribution, marketing managers continuously find new ways to develop and establish a good relationship with the target consumers by increasing the number of consumers' choice in terms of